Software access and message usage stay separate. Every plan card now shows its India marketing, utility, authentication and service-message cost.
Start with the essentials, add connected growth operations, move into advanced scale controls, or plan a tailored enterprise rollout.
For a small team starting structured customer conversations.
For teams running connected marketing, support and commerce.
Advanced orchestration, Scale-only channels, analytics and developer control.
For tailored throughput, governance and dedicated rollout support.
All subscription values exclude GST. Quarterly and yearly buttons display the effective monthly value; checkout charges the complete cycle value.
No artificial contact or campaign quotas. WhatsApp messaging eligibility and throughput follow the connected Meta business number.
| Capability | Choose any one channelStarter₹999/month | Operate and convertGrowth₹2,299/month | Automate and scaleScale₹3,299/month | Custom enterprise controlEnterpriseContact sales |
|---|---|---|---|---|
| Workspace allowances | ||||
| Saved contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Messages | Follows connected provider number | Follows connected provider number | Follows connected provider number | Follows connected provider number |
| Custom contact fields | 15 | 25 | 30 | Unlimited |
| Custom tags | 15 | 30 | 45 | Unlimited |
| Custom events | — | 5 | 7 | Unlimited |
| WhatsApp message cost · India (INR) | ||||
| Marketing message | ₹0.8631 · 0.00% markup | ₹0.8631 · 0.00% markup | ₹0.8631 · 0.00% markup | ₹0.8631 · 0.00% markup |
| Utility message | ₹0.1150 · 0.00% markup | ₹0.1150 · 0.00% markup | ₹0.1150 · 0.00% markup | ₹0.1150 · 0.00% markup |
| Authentication message | ₹0.1150 · 0.00% markup | ₹0.1150 · 0.00% markup | ₹0.1150 · 0.00% markup | ₹0.1150 · 0.00% markup |
| Service message | FREE | FREE | FREE | FREE |
| Channels & conversations | ||||
| Connected channel access | One channel (choose any one)  WhatsAppInstagramMessenger | Included channels WhatsAppInstagram | Included channels WhatsAppInstagramMessengerRCS | Included channels WhatsAppInstagramMessengerRCS |
| Shared team inbox | Included | Included | Included | Included |
| Quick replies and conversation labels | Included | Included | Included | Included |
| Welcome and out-of-office messages | Included | Included | Included | Included |
| Automatic chat assignment | Not included | Included | Included | Included |
| RCS campaigns + SMS fallback | Not included | Not included | Scale · provider/DLT approval required | Included · provider/DLT approval required |
| WhatsApp Calling | Not included | Not included | Scale · Meta approval required | Included · Meta approval required |
| Campaigns & audiences | ||||
| One-time template campaigns | Included | Included | Included | Included |
| Saved and dynamic segments | Included | Included | Included | Included |
| Scheduled and ongoing campaigns | Not included | Included | Included | Included |
| Click and campaign reporting | Included | Included | Included | Included |
| Campaign auto-retry controls | Not included | Included | Included | Included |
| Post-reply customer flows | Opt-out flow | Products, lists, replies and workflows | Products, lists, replies and workflows | Tailored flows |
| Template action types | Up to 10 buttons | Buttons, catalog, offer, carousel, form and pay | Buttons, catalog, offer, carousel, form and pay | All supported types |
| Meta Ads lead capture | Not included | Included | Included | Included |
| Campaign conversion events | Not included | Included | Included | Included |
| Advanced filters and campaign triggers | Not included | Not included | Included | Included |
| Campaign fallback channel | Not included | Not included | RCS · provider approval required | RCS or approved provider fallback |
| Higher campaign throughput | Not included | Not included | Not included | Tailored |
| Automation & service | ||||
| Keyword and rule-based replies | Essential | Full | Full | Full |
| WhatsApp forms and interactive messages | Not included | Included | Included | Included |
| Forms inside replies and journeys | Not included | Linear journeys | Branched journeys | Branched journeys |
| Multi-step workflows | Not included | Included | Included | Included |
| Conditions, routing and API actions | Not included | Not included | Included | Included |
| AI intent studio | Not included | Up to 10 | Up to 50 | Unlimited |
| AI reply copilot | Not included | Included | Included | Included |
| Grounded AI customer agents | Not included | Not included | Up to 10 | Unlimited |
| AI knowledge sources | Not included | Not included | Up to 100 | Unlimited |
| Call transcripts and AI summaries | Not included | Not included | Included | Included |
| Conversation analytics | Included | Included | Included | Included |
| Agent performance analytics | Not included | Included | Included | Included |
| Chat and team analytics | Basic | Standard | Advanced | Advanced |
| Sales & commerce | ||||
| Sales CRM and follow-ups | Not included | Included | Included | Included |
| Product catalog and order tools | Not included | Included | Included | Included |
| Checkout bot and order panel | Not included | Included | Included | Included |
| WhatsApp-native payment actions | Not included | Included | Included | Included |
| Assisted checkout and payment links | Not included | Included | Included | Included |
| Commerce automation | Not included | Included | Included | Included |
| Revenue Autopilot playbooks | Not included | Not included | 8 included | Unlimited |
| Order and checkout reminders | Not included | Essential | Advanced | Advanced |
| Bulk contact upload | Included | Included | Included | Included |
| Workspace roles and permissions | Owner access | Owner, admin and agent roles | Owner, admin and agent roles | Tailored roles |
| Website conversion widget | Included | Included | Included | Included |
| Platform & integrations | ||||
| Included app connections | Up to 2 starter connections | Up to 12 | Unlimited | Unlimited |
| Native Shopify, WooCommerce, Sheets and Meta Leads | Not included | Included | Included | Included |
| Pabbly, Zapier and Make connectors | Not included | Included | Included | Included |
| Razorpay payment connection | Not included | Included | Included | Included |
| Instagram automation | Not included | Included | Included | Included |
| Developer workspace | Not included | Included | Included | Included |
| Signed outbound webhooks | Not included | Up to 5 | Up to 25 | Unlimited |
| Public API keys | Not included | Up to 5 | Up to 10 | Unlimited |
| Advanced webhook delivery controls | Not included | Not included | Included | Included |
| Smart channel cost/delivery optimizer | Not included | Not included | Included | Included |
| Custom provider integrations | Not included | Not included | Included | Included |
| Guided onboarding | Not included | Included | Included | Dedicated |
| Priority support | Not included | Not included | Included | Dedicated |
Subscription prices exclude GST. Message charges are separate, vary by plan and destination, and use the effective provider base rate plus the live plan markup configured in LITREVO Master. Channel/provider approval remains required.
Open the complete country-wise table to compare the live Master-controlled rate for Starter, Growth, Scale and Enterprise.
Plan and destination both affect message cost.The effective rate at campaign reservation is the approved value stored in LITREVO Master. Provider pricing can change.
Scale already includes WhatsApp Calling plus RCS and SMS fallback controls. Enterprise adds tailored operating limits, implementation and commercial governance for larger organisations.
No. The subscription covers LITREVO software. WhatsApp messages, outbound Calling minutes, RCS and SMS usage are deducted from the prepaid wallet at the approved Master rate plus the plan markup.
No. Scale unlocks the LITREVO controls, but the applicable provider, carrier, DLT authority or Meta must approve and activate the capability before live use.
Yes. Workspace admins can review plan access in Billing. New gateway prices apply when a new subscription checkout is created.
LITREVO adds no artificial message quota. Eligibility and throughput still follow the connected WhatsApp, RCS or SMS provider account.
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